Home DATA PRIVACY On Data Privacy Day, Acronis Forecasts Critical Privacy Risks for 2021

On Data Privacy Day, Acronis Forecasts Critical Privacy Risks for 2021

As brute force attacks see an exponential rise and nearly 80% of the companies continue to operate with insufficient password policies, experts warn that breaches in 2021 may expose more data than ever.

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Ahead of International Data Privacy Day 2021, Acronis, a cybersecurity solutions provider, issued a warning that organizations around the globe will face even more critical data privacy and security threats in 2021. Based on the research of recent cyberattack trends and existing business practices, the company’s researchers have alerted organizations to take immediate action to avoid costlier attacks and severe repercussions.

The Findings

Researchers from the Acronis Cyber Protection Operations Centers (CPOCs) found a glaring fact that 80% of companies do not have an established password policy. Additionally, their analysis also uncovered that 15-20% of the passwords used in a business environment include the name of the company itself, making it easier to crack.

Two recent high-profile breaches illustrate this problem. Before its Orion IT Management software’s compromise, SolarWinds was warned that one of its update servers had a publicly known password of “solarwinds123,” while former President Donald Trump’s Twitter account was hacked because the password was alleged “maga2020!”.

Of the organizations that do have a password policy in place, the researchers found that many rely on default passwords, and up to 50% of those are categorized as weak. With the ongoing COVID-19 pandemic and employees are working remotely, attackers are targeting these weak password practices.

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Concurrently, researchers also observed a dramatic increase in the number of brute force attacks during 2020, and found that password stuffing was the second most used cyberattack last year, just behind phishing.

Candid Wüest, VP of Cyber Protection Research at Acronis, explained, “The sudden rush to remote work during the pandemic accelerated the adoption of cloud-based solutions. In making that transition, however, many companies did not keep their cybersecurity and data protection requirements properly in focus. Now, those companies are realizing that ensuring data privacy is a crucial part of a holistic cyber protection strategy – one that incorporates cybersecurity and data protection – and they need to enact stronger safeguards for remote workers.”

Financial and Reputational Risks

While the businesses are realizing the need to ensure the privacy of their own and their customers’ data, a lag in awareness among digital users remains. A recent report stated that 48% of employees admit they are less likely to follow safe data practices when working from home.

Experts believe that poor password hygiene and lax cybersecurity habits of remote workers could lead data exfiltration to soar in 2021. Threat actors will primarily be interested in accessing and stealing valuable company data. The trend is like the one seen among ransomware attackers, who are stealing proprietary or embarrassing data and then threatening to publish it if the victim does not pay. Last year, Acronis identified more than 1,000 companies around the world that experienced a data leak following a ransomware attack.

Implementing Stricter Authentication

To avoid costly downtime, significant reputational damage in the marketplace, and steep regulatory fines caused by a data breach, organizations must strengthen the authentication requirements needed to access company data.

Acronis and other cybersecurity experts recommend the following practices for better security:

  • Multi-factor authentication (MFA), which requires users to complete two or more verification methods to access a company network, system, or VPN, should be the standard for all organizations. By combining passwords with an additional verification method, such as a fingerprint scan or randomized PIN from a mobile app, the organization is still protected if an attacker guesses or breaks a user’s password.
  • A Zero Trust model must be adopted to ensure data security and privacy. All users, whether they are working remotely or operating inside the corporate network, must be required to authenticate themselves, prove their authorization, and continuously validate their security to access and use company data and systems.
  • User and entity behavior analytics, or UEBA, helps automate an organization’s protection. By monitoring the normal activity of users with AI and statistical analysis, the system can recognize behavior that deviates from normal patterns – particularly those that indicate a breach has occurred and data theft is underway.

On Data Privacy Day 2021, Acronis has released the Acronis Cyberthreats Report. Refer to the report for detailed information on other threats and trends to look out for in 2021.

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